Eco Fabrics
At Pure Ahi, our commitment to sustainability and ethics guides every decision we make. Choosing natural fabrics is a key part of that mission. Natural materials feel better on the skin and are gentler on the planet compared to synthetic alternatives. While we know no choice is perfect, we strive to use materials that align with our values of minimising harm and embracing sustainable practices.
Our fabric choices reflect this balance: natural, ethically sourced, and durable. We've done our best to select materials that allow us to create timeless designs while considering environmental and ethical considerations.
The fabrics we use
Here's a closer look at the natural fabrics we've chosen, their qualities, and why they inspire our designs:
Organic unbleached cotton
Organic unbleached cotton is a pillar of our fabric selection for its purity, softness and natural appearance. Without chemical bleaching or harsh treatments, this cotton retains its natural cream or light beige colour, showcasing the beauty of its raw state. It's hypoallergenic, breathable, and gentle on sensitive skin, making it ideal for everyday wear. Additionally, it has a high durability factor, ensuring garments last longer, which aligns with our commitment to slow fashion.
Organic unbleached cotton with 5% spandex
For designs that require more flexibility, we use organic cotton blended with 5% spandex. This small addition provides stretch and resilience while maintaining cotton's breathable and natural qualities. Perfect for activewear or garments designed for ease of movement, this fabric offers functionality without compromising sustainability.
French linen
French linen is a sustainable luxury. Lightweight, highly breathable, and exceptionally durable, it's perfect for warmer climates or layering in cooler weather. Made from the flax plant, it requires minimal water and no chemical fertilisers, making it one of the most eco-friendly fabrics. Over time, French linen becomes softer, adding a timeless charm to every piece it creates.
Linen-cotton mix
The linen-cotton blend combines the best qualities of two beloved natural fabrics: the strength and breathability of linen with the softness and versatility of cotton. The result is a lightweight, comfortable material perfect for creating practical yet stylish garments that are easy to wear year-round.
Ramie-cotton mix
Ramie, derived from the stalks of a nettle-like plant, is a highly sustainable material known for its durability, resistance to wrinkling, and natural sheen. When blended with cotton, it creates a fabric that is soft yet strong, lightweight yet sturdy, making it an excellent choice for clothing that effortlessly transitions from casual to formal occasions.
Hemp-organic cotton mix
Hemp is one of the most sustainable fabrics, requiring very little water and no pesticides to grow. When blended with organic cotton, it creates a fabric that is incredibly strong, resistant to wear, and naturally breathable. This mix is ideal for garments that need to withstand daily use while remaining comfortable and eco-friendly. Hemp-cotton fabric also offers natural UV resistance, making it a great choice for outdoor wear.
ECO TEX 100 certified bamboo satin
We use bamboo satin as a cruelty-free alternative to silk for designs that call for a silky, luxurious finish. While we acknowledge that bamboo fabric production isn't entirely natural, it remains a better choice than petroleum-based synthetic materials like polyester. Bamboo satin offers a smooth, elegant feel with a slight sheen that brings a touch of luxury to our collection, all while reflecting our ethical vegan values.
Natural cotton thread
To ensure that every part of our garments aligns with our commitment to sustainability, we use cotton thread in the construction of all our pieces. This thoughtful choice avoids using synthetic threads, further reducing the presence of plastic in our designs. Cotton thread not only complements the natural fabrics we use but also enhances the durability and biodegradability of our garments.
Striving for better choices
At Pure Ahi, we recognise that there is no "perfect" solution for sustainability. While we prioritise organic and natural materials, sourcing these fabrics isn't always straightforward. In some cases, choosing locally grown fabrics with a smaller carbon footprint is better for the environment than importing organic ones.
From our research, we've also learned that a significant amount of environmental harm in the textile industry comes from synthetic dyes. That's why we've decided to dye all our fabrics using organic botanical dyes. This process not only reduces chemical pollution but also adds a unique, earthy beauty to every piece we create.
We don't claim to be perfect but are committed to doing our best.
By choosing natural fabrics, experimenting with sustainable practices, and being transparent about our journey, we aim to inspire others to make more thoughtful choices.
Thank you for supporting Pure Ahi and joining us in creating a kinder, more sustainable future for fashion.