About Us

Over the past nine years, we have travelled and lived in different parts of the world and along the way, we’ve explored other cultures, traditions, and ways of life. One thing that kept standing out was the beauty of handmade craftsmanship. We met incredible artisans who poured their hearts into their work, creating clothing and textiles with care, something utterly different from the fast fashion industry we were so used to seeing.

As we became more conscious of what we put on our bodies, we started learning about the harmful effects of polyester, synthetic fabrics, and chemical dyes on the environment and our health. It made us question everything we wore, and naturally, we gravitated toward clothing that was kinder to both people and the planet. That’s when the idea of Pure Ahi started to take shape. We wanted to create clothing that feels good, looks beautiful and tells a story. We also believe that what you wear is a powerful form of self-expression deeply rooted in cultures worldwide. Clothing should feel personal and unique, not mass-produced and disposable.

We’re not here to build a huge fashion empire. That would go against everything we stand for. Fast fashion is one of the biggest problems today; we want to be part of the solution. The more small, ethical brands exist, the more accessible sustainable fashion becomes, and the less power fast fashion holds. We hope to inspire more people to create, choose consciously and reconnect with the beauty of slow fashion.