Why we say no to leather and silk
Fashion has long been a reflection of society’s values, yet for too long, it has thrived on exploiting animals, people, and the planet. At Pure Ahi, we believe that in today's world, with so many innovative materials available, there is no longer a need to harm animals for the sake of style. Ethical fashion is about making conscious choices that align with kindness, sustainability, and respect for all living beings.
Leather and silk have been used in clothing for centuries, but their production comes at a high cost. Beyond the cruelty, these materials also carry a lower vibrational frequency than plant-based fabrics, impacting the energy we surround ourselves with.
Leather
The leather industry is often associated with extreme animal suffering, deforestation, and toxic chemical processing. Many people believe that leather is a byproduct of the meat industry, but in reality, it is a highly profitable industry on its own, further fueling animal agriculture. Additionally, the tanning process relies on harmful chemicals like chromium, which contaminate water sources and cause serious health issues for workers in leather-producing countries.
Silk
Traditional silk production involves boiling silkworms alive to extract their fibres, making it one of the least ethical fabrics in the fashion industry. While alternatives like "peace silk" (where silkworms are not killed) exist, they still rely on animal exploitation. Fortunately, plant-based silk innovations are emerging, allowing us to enjoy the elegance of silk without the cruelty.
Innovations in ethical fabrics
New eco-friendly materials are revolutionising fashion as we move towards a more compassionate and sustainable future. Here are some groundbreaking innovations that replace leather and silk:
Plant-based leather
Modern technology has introduced plant leathers made from pineapple leaves (Piñatex), mushrooms (Mylo), apple peels, and even cactus. These alternatives mimic the durability and texture of leather and have a significantly lower environmental footprint.
Cork and canvas
Both cork and canvas serve as excellent leather alternatives, particularly for shoes. Cork is naturally water-resistant, durable, and lightweight, making it an ideal choice for ethical footwear. Canvas, made from cotton or hemp, is another versatile and sustainable option for vegan shoes.
Eco silk alternatives
Materials like Cupro, Tencel Luxe, and bamboo satin offer the same soft, luxurious feel as traditional silk without harming animals. They are breathable, biodegradable, and far less resource-intensive to produce.
Hemp, organic cotton & linen
These fabrics provide ethical alternatives and vibrate at a higher frequency, supporting our overall well-being and energetic balance.
The heavy toll of leather production
Beyond its ethical concerns, leather production has devastating effects on the environment and human health:
Deforestation
Vast rainforest areas, particularly in the Amazon, are cleared to raise cattle for leather production.
Toxic waste
The tanning process releases dangerous chemicals into waterways, harming ecosystems and nearby communities.
Worker exploitation
Many workers in tanneries suffer from chronic illnesses due to prolonged exposure to toxic substances, yet they continue to endure poor working conditions with little protection.
The future of fashion is ethical
At Pure Ahi, we are committed to offering clothing that reflects love for the planet and all its inhabitants. By choosing plant-based materials, we protect animals and contribute to a more sustainable and compassionate world.
The future of fashion lies in innovation, integrity, and conscious decision-making. As consumers, we hold the power to shift the industry towards a kinder path that celebrates beauty without harm.