We design clothing that celebrates the harmony between the natural world and human spirit
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![Into the Light]( "Into the Light")
Into the Light
A celebration of purity, ease, and conscious living, Into the Light is a collection of
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![Limited Editions]( "Limited Editions")
Limited Editions
One-of-a-kind pieces crafted in small batches and hand-dyed with plants. Each item in this
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![Eco Print Botanica]( "Eco Print Botanica")
Eco Print Botanica
At the core of Pure Ahi lies collection where nature leaves her mark. Each piece
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![Into the Light]( "Into the Light")
Into the Light
A celebration of purity, ease, and conscious living, Into the Light is a collection of
-
![Limited Editions]( "Limited Editions")
Limited Editions
One-of-a-kind pieces crafted in small batches and hand-dyed with plants. Each item in this
-
![Eco Print Botanica]( "Eco Print Botanica")
Eco Print Botanica
At the core of Pure Ahi lies collection where nature leaves her mark. Each piece
Be the change you want to see in the world
Pure Ahi was born from a deep commitment to living with purpose - honouring the Earth, creating mindfully and choosing compassion in every aspect of life. Inspired by a nomadic lifestyle between cities and islands, we’re drawn to the beauty of contrast: movement and stillness, modern life and ancient craft. Each piece we offer reflects that spirit - ethically crafted by Indonesian artisans and rooted in simplicity, sustainability, adventure and soulful connection.
our best pick
Prana - Hemp Organic Cotton Set Off-White
Only 3 piece in stock!
Latest from our blog
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![Pure Ahi Wellness: A movement for transformation and growth]( "Pure Ahi Wellness: A movement for transformation and growth")
Pure Ahi Wellness: A movement for transformation and growth
Pure Ahi Wellness is the soul of the Pure Ahi brand. The clothes we wear affect and reflect our lifestyle, values, and energy. Fashion is not separate from wellness. It...
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![Why we say no to leather and silk]( "Why we say no to leather and silk")
Why we say no to leather and silk
Fashion has long been a reflection of society’s values, yet for too long, it has thrived on exploiting animals, people, and the planet. At Pure Ahi, we believe that in...
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![Natural dye clothing - The revival of botanical dyeing]( "Natural dye clothing - The revival of botanical dyeing")
Natural dye clothing - The revival of botanical dyeing
For centuries, cultures worldwide have embraced natural fabrics and botanical dyeing techniques to create beautiful, sustainable clothing. From the vibrant indigo of India to the intricate plant-dyed cotton textiles of...
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Ethical Production
Ethical Fashion Rooted in Craftsmanship, Fair Wages & Sustainable Partnerships
Eco Fabrics
Natural Fabrics with Minimal Processing, Low Impact & Connection to the Earth
Botanical Dyes
Earth-Derived Colours with a Softer Impact on Skin & Environment