We design clothing that celebrates the harmony between the natural world and human spirit
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![Shop Phuket Store]( "Shop Phuket Store")
Shop Phuket Store
Available at our Phuket store. Order through WhatsApp and enjoy free shipping in Thailand.
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![Eco Print Botanica]( "Eco Print Botanica")
Eco Print Botanica
Eco-print artistry with plants - one-of-a-kind garments supporting local artisans in Indonesia.
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![Mindful Activewear]( "Mindful Activewear")
Mindful Activewear
Clothes for conscious movement: made from natural, breathable fabrics and dyed slowly using plants.
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![Shop Phuket Store]( "Shop Phuket Store")
Shop Phuket Store
Available at our Phuket store. Order through WhatsApp and enjoy free shipping in Thailand.
-
![Eco Print Botanica]( "Eco Print Botanica")
Eco Print Botanica
Eco-print artistry with plants - one-of-a-kind garments supporting local artisans in Indonesia.
-
![Mindful Activewear]( "Mindful Activewear")
Mindful Activewear
Clothes for conscious movement: made from natural, breathable fabrics and dyed slowly using plants.
Be the change you want to see in the world
Pure Ahi is inspired by our nomadic journey, the people we’ve met, and the places that moved us. We create fashion that nourishes both body and spirit: pieces made with plant dyes and eco-friendly fabrics that carry intention, care, and adventure. For those who dress thoughtfully and live boldly.
our best pick
Earth Element Mens Set - Linen-Cotton Plant Dyed Brown
Only 1 piece in stock!
Latest from our blog
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![Pure Ahi Wellness: A movement for transformation and growth]( "Pure Ahi Wellness: A movement for transformation and growth")
Pure Ahi Wellness: A movement for transformation and growth
Through Pure Ahi Wellness, conscious clothing merges with mindful living, creating a holistic approach to wellness that honours both body and spirit.
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![Why we say no to leather and silk]( "Why we say no to leather and silk")
Why we say no to leather and silk
Ethical fashion is about making conscious choices that align with kindness, sustainability, and respect for all living beings.
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![Natural dye clothing - The revival of botanical dyeing]( "Natural dye clothing - The revival of botanical dyeing")
Natural dye clothing - The revival of botanical dyeing
Before chemical dyes existed, artisans extracted colours from plants, roots, flowers, and minerals.
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Ethical Production
Ethical Fashion Rooted in Craftsmanship, Fair Wages & Sustainable Partnerships
Eco Fabrics
Natural Fabrics with Minimal Processing, Low Impact & Connection to the Earth
Botanical Dyes
Earth-Derived Colours with a Softer Impact on Skin & Environment