our featured collection - into the light
Kriya Bamboo Top
Shanti Bamboo Yoga Set
Lumi Turban Bamboo White
Aura Tunic Dress Bamboo
Shakti Bamboo Pants
Prana Hemp Set
Chandra Bamboo Jumpsuit
Be the change you want to see in the world
Pure Ahi was born from a deep commitment to living with purpose - honouring the Earth, creating mindfully and choosing compassion in every aspect of life. Inspired by a nomadic lifestyle between cities and islands, we’re drawn to the beauty of contrast: movement and stillness, modern life and ancient craft. Each piece we offer reflects that spirit - ethically crafted by Indonesian artisans and rooted in simplicity, sustainability, adventure and soulful connection.
Ethical Designs with a Personal Touch
Pure Ahi is a small family-run business where every member contributes their passion and care to create products that align with our values of sustainability and wellness.
From design to production, we work closely as a team to ensure every piece reflects our commitment to quality, ethics and purpose.
our best pick
Chandra Bamboo Jumpsuit - Plant Dyed
Our designs celebrate the harmony between the natural world and human spirit, crafting clothing that embodies both environmental beauty and the intricacies of human nature
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![Into The Light]( "Into The Light")
Into The Light
A celebration of purity, ease, and conscious living, Into the Light is a collection of
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![Earth]( "Earth")
Earth
The Earth Collection reflects the rich, diverse palette of nature - a tribute to its
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![Kids Plant Dyed Clothing]( "Kids Plant Dyed Clothing")
Kids Plant Dyed Clothing
At Pure Ahi, we believe childhood is a sacred time for adventure, curiosity, and connection
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![Into The Light]( "Into The Light")
Into The Light
A celebration of purity, ease, and conscious living, Into the Light is a collection of
-
![Earth]( "Earth")
Earth
The Earth Collection reflects the rich, diverse palette of nature - a tribute to its
-
![Kids Plant Dyed Clothing]( "Kids Plant Dyed Clothing")
Kids Plant Dyed Clothing
At Pure Ahi, we believe childhood is a sacred time for adventure, curiosity, and connection
Latest from our blog
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![Pure Ahi Wellness: A movement for transformation and growth]( "Pure Ahi Wellness: A movement for transformation and growth")
Pure Ahi Wellness: A movement for transformation and growth
Pure Ahi Wellness is more than just a brand—it is a movement that guides individuals toward a life of vitality, balance and deep self-awareness. At its core, Pure Ahi Wellness...
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![Why we say no to leather and silk]( "Why we say no to leather and silk")
Why we say no to leather and silk
Fashion has long been a reflection of society’s values, yet for too long, it has thrived on exploiting animals, people, and the planet. At Pure Ahi, we believe that in...
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![Natural dye clothing - The revival of botanical dyeing]( "Natural dye clothing - The revival of botanical dyeing")
Natural dye clothing - The revival of botanical dyeing
For centuries, cultures worldwide have embraced natural fabrics and botanical dyeing techniques to create beautiful, sustainable clothing. From the vibrant indigo of India to the intricate plant-dyed cotton textiles of...
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Ethical Production
Ethical Fashion Rooted in Craftsmanship, Fair Wages & Sustainable Partnerships
Eco Fabrics
Natural Fabrics with Minimal Processing, Low Impact, and Connection to the Earth
Botanical Dyes
Earth-Derived Colors with a Softer Impact on Skin and Environment